Seth Godin is a marketing Guru...he has a popular blog and website and has written 9 best-selling books on marketing.
He has a very tempered and realistic opinion of the usefulness of the Internet and networking sites as business tools. In commenting on this topic recently, he said this gathering names on Facebook and Twitter is about as useful as going to cocktail parties and giving out your business card.
In sum: not so useful.
What is useful in business networking according to Godin: Helping people achieve their goals. Helping them not for what they can do for you in the future...but simply helping for the intrinsic value of helping.
Connecting people with others, referring, supporting...all of this goes into helping people to achieve their goals. The key is that you will have a stake in them and they in you. You have built a relationship...a real one, not a superficial one. A relationship that will be there in the future when you might need help.
Sound advice, it seems to me, in business and in life.
Subscribe to:
Post Comments (Atom)
1 comment:
this is a great reminder...love it. and I will have to check out his blog. Thanks!
Post a Comment